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Habit Core

Understand your unique nutritional needs based on your biology. Receive your Personalized Nutrition Plan based on your test results and expert advice from Habit's Nutrition Coaches.
US only. Currently not available in NY, NJ, or RI.

Receive nutrition recommendations that are specifically designed for you based on your test results. Getting in touch with what your body craves can be transformative.

What You Get

  • Habit Nutrition Test Kit
    Habit Nutrition Test Kit
  • Habit Nutrition Test Results*
    Habit Nutrition Test Results*
  • Habit Personalized Nutrition Plan
    Habit Personalized Nutrition Plan
  • Habit Coaching
    Habit Coaching
  • Integration with your Fitbit®
    Integration with your Fitbit®

Habit Nutrition Test Kit

  • Simple, illustrated guide and app walk you through the test
  • Proprietary, clinically-validated Habit Challenge™ Shake with the caloric and macronutrient equivalent of a large breakfast meal
  • 3 finger-prick blood tests
  • 3 DNA cheek swabs
  • Pre-labeled, postage-paid mailer for sending your samples to the lab
Qualified third-party laboratory
  • Samples processed by a CLIA certified and CAP accredited laboratory – Aegis Science Corporation
Science-based system
  • Developed with Dr. Leroy Hood, MD, PhD and Dr. Ben Van Ommen, PhD, world-renowned scientists and leaders in systems biology
  • 530+ scientific references have been used in the creation of our recommendation system  
  • 11,000+ hours have been spent designing recommendation decision trees and ensuring they’re based on solid scientific evidence

Habit Nutrition Test Results*

Metabolic analysis
  • How your body handles carbs (we call it carb flexibility)
  • How your body handles fats (we call it fat flexibility)
  • Your protein need
  • Your best balance of carbs, fats, and protein
Sensitivity biomarkers
  • Caffeine sensitivity gene variant
  • Lactose sensitivity gene variants
Blood sugar biomarkers
  • Disposition index (blood sugar management)
  • C-peptide – 30 and 120 minutes (blood sugar management)
  • Post-meal glucose – 30 and 120 minutes (blood sugar levels)
  • Fasting glucose (blood sugar level)
  • Blood sugar management gene variants
Cholesterol biomarkers
  • Total Cholesterol
  • LDL cholesterol
  • HDL cholesterol
  • Cholesterol balance gene variants
Triglyceride biomarkers
  • Fasting triglycerides
  • Post-meal triglycerides–30 and 120 minutes
  • Triglyceride balance gene variant
Weight control biomarkers
  • Weight gain risk gene variants
  • Weight control gene variant
Nutrient-related genetic biomarkers
  • Omega-3 fatty acid production gene variants
  • Gene variants related to vitamin D blood levels
  • Gene variant related to vitamin A synthesis
  • Gene variant related to folate metabolism
Physical performance biomarkers
  • Endurance gene variant
  • Physical strength gene variant
Heart health biomarkers
  • Blood pressure
  • Gene variants related to heart health
  • Gene variants associated with blood pressure
Self-reported biomarkers
  • Core waist measurement
  • Activity level
  • Sex
  • Height
  • Blood pressure
  • Age

*The Habit program is a nutrition and diet recommendation platform. Information available through Habit does not constitute medical advice, the Habit services are not intended to be used for any diagnostic purpose and are not a substitute for professional medical advice. The nutrition biology report contains nutrition-related blood and genetic results that are used to create nutrition and diet recommendations, coaching, fresh meals, and other nutrition products tailored to your personal health, needs, and goals.

Habit Personalized Nutrition Plan

Personal nutrition plan
  • Eat without doubt – know what to eat and how much
  • Discover how to eat for your metabolism – designed for your ideal balance of carbs, fats, and protein
  • Meet your “Hero Foods”– foods rich in nutrients your body craves
  • Know what your ideal plate looks like
  • Receive personalized daily nutrient recommendations
Safe, sustainable weight-loss goal setting option
  • Enter your goal and we’ll instantly adjust your plan so you can meet it
Easy-to-navigate online plan
  • Access your plan securely on the web or on-the-go with the Habit app

Habit Coaching

25-minute consultation
  • Walk through your nutrition plan with a personalized nutrition expert
  • Learn how best to fuel your body’s needs, whether you’re dining out, cooking at home, or enjoying handcrafted Habit meals

Integration with your Fitbit®

Fitbit® integration
  • Sync your Fitbit data with Habit’s platform for real-time updates to your nutrition plan based on:
    • Calories burned
    • Weight and body fat percentage



With your test results in hand, our chefs can craft delicious meals tailored just for you.
Plans start at $7.99 per breakfast and $13.50 per lunch or dinner.


Our Registered Dietitians offer coaching programs to help you meet your goals with accountability and strategies customized for you.


Are Habit programs available to me?

We do have a few restrictions. Currently you must be 18 or older to purchase. Additionally, Habit programs are not yet available to people who are pregnant, lactating, or diabetic. And, there are just a few states we can’t ship to yet. However, we’re working on creating more programs for more customers. Join our waitlist and we’ll contact you as soon as we have services available for you.

How long will it take for my Nutrition Test Kit to be delivered?

We ship Nutrition Test Kits every week. Once your kit ships, you can expect to receive it within 1–3 days.

What can I expect the testing process to be like?

You’ll do the test at home, and the entire process takes less than 3 hours.

After an overnight fast, you will:

  • Collect a DNA sample with cheek swabs
  • Drink the Habit Challenge™ Shake
  • Perform a few finger pricks to gather drops of blood
  • Answer our online questionnaire to give us baseline information about you

And that’s it! You’ll even have some in-between time where you’re free to kick back and relax.

How long will it take to receive my test results?

After you mail your samples, please allow up to 3-4 weeks to receive your results, which will include your comprehensive nutrition biology report and personal nutrition plan.

Can I use my own data?

Stay tuned, as we’ll continue to work toward different options for folks who already have their nutrition-related blood and DNA data.

Our analysis is based on many indicators, not just DNA. To personalize your nutrition plan, we look at blood biomarkers, body metrics, and goal-based data. We also look at some genetic data, but genes tell us only part of the story.

Does Habit provide medical advice?

No. The Habit Program is a nutrition and diet recommendation platform. It uses nutrition-related blood and genetic test results analyzed by a third-party laboratory, and body measurements, physical activity levels, dietary goals, and eating pattern information to deliver nutrition and diet recommendations, coaching, fresh meals, and nutrition products that are tailored to your personal health, needs and goals.

Information available through Habit does not constitute medical advice, and the Habit services are not intended to be used for any diagnostic purpose and are not a substitute for professional medical advice. You should always seek the advice of your physician or other health care provider with any questions you may have regarding diagnosis, cure, treatment, mitigation, or prevention of any disease or other medical condition or impairment.

Where do you deliver meals?

Habit Meals are currently available only in the San Francisco Bay Area. We deliver to the following counties:


Contra Costa



San Francisco

San Mateo

Santa Clara



If you don’t live in the areas listed, sign up for mailing list to find out when we launch in your area.

When will Habit Meals be available in my area?

We have plans to expand nationally in the United States. If you’re outside the SF Bay Area, sign up for our mailing list we’ll let you know when we launch in your area.

At this time, we can’t support locations outside of the U.S.


Have anymore questions? Feel free to contact us at