Get personalized
eating guidelines

$299

Do you have 23andMe or
AncestryDNA test results?

The Habit kit tests your metabolism, DNA and body metrics. If you already have DNA results from 23andMe or AncestryDNA, we won’t need to retest your DNA and you can save $100.

*Currently not available in NY, NJ, and RI. Habit is not available for sale outside of the United States.

How Habit Works

We help you hear what your body has to say by translating your test results into personalized nutrition recommendations.

1

Take the Test

The Habit Nutrition Test is a comprehensive at-home test measuring 70+ health markers to better understand your body’s unique nutrition needs.

2

Get To Know Your Results

Learn the highlights of your unique biology and see how your test results translate into a nutrition plan based on your body’s needs and your goals.

3

Start Upgrading Your Nutrition

No more guesswork. Put your custom nutrition plan into action and eat your way to better health with habit-building tools and recipes personalized for you.

What's Included

Liesl and Jess's Habit Testimonial

Liesl & Jess's story

"Thank you for giving me my life back. The Habit test revealed what foods were right for our bodies and the nutrition guidelines showed us what we should be eating. We’ve lost a whole person between us, are more active and feel much more confident."

Jumpstart the best version of you with Habit Ally

Happy, healthy woman texting her Habit, Personalized Nutrition coach.

When you run into questions or run out of motivation, having someone in your corner can make all the difference.

With the Habit Ally Program, nutrition experts help you jumpstart your new path with Habit Core plus a 4-week guided, healthy weight-loss program, tailored to you by a dedicated registered dietitian.*

Our science considers the beautifully complex you.

Your personalized nutrition recommendations are based on decades of scientific research that inform how dozens of health markers, including your metabolism and genetics, impact optimal nutrition. Altogether, our nutrition recommendations are supported by over 1000 scientific papers.

Get personalized
eating guidelines

Understand your unique nutritional needs based on your personal health markers. You'll receive your complete nutrition test results and a personalized nutrition plan eating guidelines to help you be the best version of you.

$299

Do you have 23andMe or
AncestryDNA test results?

*Currently not available in NY, NJ, and RI. Habit is not available for sale outside of the United States.

*Disclaimer: Habit does not guarantee weight loss results and results will vary. Weight loss with Habit is designed for no more than 1-2 pounds per week as part of a calorie-controlled diet and will depend on your individual goals. Habit takes a comprehensive approach to weight loss that includes biology-based nutrition recommendations, digital tools like food journaling, activity tracking with FitBit®, community support, digital meal plans and recipes, coaching from registered dietitians (through Habit Ally) and goal tracking.