Do you have 23andMe or
AncestryDNA test results?
The Habit kit tests your metabolism, DNA and body metrics. If you already have DNA results from 23andMe or AncestryDNA, we won’t need to retest your DNA and you can save $100.
*Currently not available in NY, NJ, and RI. Habit is not available for sale outside of the United States.
How It Works
Take the Test at Home
The Habit kit looks at more than 70 health markers, including ones from your metabolism and DNA.
Discover Your Unique Needs
Get seven reports about your biology, including how your body handles carbs, fats, and protein.
Feed the Best Version of You
No more guesswork. Your personalized nutrition plan is built from your own test results and translated into real foods and tailored recipes.
At-Home Nutrition Test
The Habit kit includes everything you need to collect your health markers: cheek-swab DNA test, blood spot collection cards, and the Habit Challenge® Shake used to test your metabolism.
Find out how your body handles carbs, fats, and protein. Learn about your heart health and genetic predisposition for weight gain, caffeine sensitivity, and lactose intolerance.
See your ideal plate, daily food guide, and top-ranked foods in each food group.
Each week you’ll get a new selection of breakfast, lunch, and dinner recipes designed to meet your nutritional needs.
Habit Building Tools
Find out which eating habits we recommend for you and why. Easily start building them with guidance from the Habit app.
A more complete analysis of you
Your eating plan considers the many factors that can influence your optimal nutrition, including your metabolism, DNA, body measurements, and activity level.
Backed by over 1000 scientific papers
Every nutrition recommendation we provide is supported by research that’s been rigorously reviewed by our PhD scientists.
Accelerate your progress with Habit Ally
Set yourself up for lasting success with Habit Ally, a five-week weight-loss program conveniently delivered to your phone via SMS text messaging.
How it works
Meet Your Coach
During your kickoff phone call, your dedicated coach will customize the program to better fit your mindset and motivation.
Practice New Habits
Learn evidence-based strategies for overcoming your unique challenges, like curbing sugar cravings when you're stressed.
Keep Up the Success
After 5 weeks of text guidance from your coach, like practical feedback on your meals, you'll know how to keep the momentum going.
Liesl & Jess's story
"Thank you for giving me my life back. The Habit test revealed what foods were right for our bodies and the nutrition guidelines showed us what we should be eating. We’ve lost a whole person between us, are more active and feel much more confident."
Ready to take the first step to a better you?