In the press

Forbes Logo

May 7, 2018


A Good Habit For Serial Entrepreneurs, And Everyone Else, To Become Our Best Selves.

Los Angeles Times Logo

January 02, 2018

Los Angeles Times

Want a diet plan? All this start-up needs is your money, blood and DNA

Conscious Company Magazine Logo

May 1, 2017

Conscious Company Magazine

Why Conscious Leaders Must Take Care Of Their Bodies: Neil Grimmer Of Habit And Plum Organics

American Council on Science and Health Logo

April 7, 2017

American Council on Science and Health

Personalizing Nutrition - Automating The Science Of Metabolomics Part III.

New Hope Network Logo

April 6, 2017

New Hope Network

The personalized nutrition movement may have found its next disruptor in Habit.

Inc. Logo

October 27, 2017


Meet the Startup That's Disrupting Nutrition.

Fortune Logo

March 14, 2017


This Health Startup Plans to Challenge the Multibillion-Dollar Diet Industry.

Business Insider Logo

January 6, 2017

Business Insider

This Silicon Valley startup wants to fix your nutrition with DNA tests and personalized meals.

TechCrunch Logo

January 4, 2017


A post announcing the strategic partnership between Habit & Fitbit.

Brit + Co Logo

December 14, 2016

Brit + Co

This holiday-themed lifestyle article covers the Habit experience and highlights the benefit of reducing meal-prep stress.

mindbodygreen Logo

December 8, 2016


Habit named a leader in the #1 trend predicted by MBG for 2017: Nutrition Gets Personal

Fast Company Logo

October 25, 2016

Fast Company

Inside piece on Founder & CEO, Neil Grimmer, and the story of Habit by Fast Company writer Christina Farr.

The Ringer Logo

October 25, 2016

The Ringer

The Ringer interviews Founder & CEO, Neil Grimmer, with commentary on the tech industry and how Habit stands out.

Popular Science Logo

October 25, 2016

Popular Science

A thought-provoking story on the launch of the company with interviews from Founder & CEO, Neil Grimmer and Chief Health Officer, Dr. Alan Greene.

Press Releases Personalized Nutrition logo

October 25, 2016

Habit, a new company at the intersection of nutrition and technology unveiled plans to launch a complete personalized nutrition solution.

Fitbit logo

January 4, 2017

Fitbit is the first wearable to integrate with Habit to help users achieve their health and wellness goals through personalized nutrition.

Media assets Nutrition Just Got Personal

Nutrition Just Got Personal

low res / high res Personalized Nutrition Food with Data 1

Habit Food with Data 1

low res / high res Personalized Nutrition  Food with Data 2

Habit Food with Data 2

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Chicken Malaysian

Chicken Malaysian

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Whole Wheat Pancakes

Whole Wheat Pancakes

low res / high res
Surfer with Data

Surfer with Data

low res / high res Personalized Nutrition Wordmark Logo

Habit Wordmark Logo

low res Personalized Nutrition Spoon Logo

Habit Spoon Logo

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