In the press

May 7, 2018


A Good Habit For Serial Entrepreneurs, And Everyone Else, To Become Our Best Selves.

January 02, 2018

Los Angeles Times

Want a diet plan? All this start-up needs is your money, blood and DNA

May 1, 2017

Conscious Company Magazine

Why Conscious Leaders Must Take Care Of Their Bodies: Neil Grimmer Of Habit And Plum Organics

April 7, 2017

American Council on Science and Health

Personalizing Nutrition - Automating The Science Of Metabolomics Part III.

April 6, 2017

New Hope Network

The personalized nutrition movement may have found its next disruptor in Habit.

October 27, 2017


Meet the Startup That's Disrupting Nutrion.

March 14, 2017


This Health Startup Plans to Challenge the Multibillion-Dollar Diet Industry.

January 6, 2017

Business Insider

This Silicon Valley startup wants to fix your nutrition with DNA tests and personalized meals.

January 4, 2017


A post announcing the strategic partnership between Habit & Fitbit.

December 14, 2016

Brit + Co

This holiday-themed lifestyle article covers the Habit experience and highlights the benefit of reducing meal-prep stress.

December 8, 2016


Habit named a leader in the #1 trend predicted by MBG for 2017: Nutrition Gets Personal

October 25, 2016

Fast Company

Inside piece on Founder & CEO, Neil Grimmer, and the story of Habit by Fast Company writer Christina Farr.

October 25, 2016

The Ringer

The Ringer interviews Founder & CEO, Neil Grimmer, with commentary on the tech industry and how Habit stands out.

October 25, 2016

Popular Science

A thought-provoking story on the launch of the company with interviews from Founder & CEO, Neil Grimmer and Chief Health Officer, Dr. Alan Greene.

Press releases

October 25, 2016

Habit, a new company at the intersection of nutrition and technology unveiled plans to launch a complete personalized nutrition solution.

January 4, 2017

Fitbit is the first wearable to integrate with Habit to help users achieve their health and wellness goals through personalized nutrition.

Media assets

Nutrition Just Got Personal

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Habit Food with Data 1

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Habit Food with Data 2

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Chicken Malaysian

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Whole Wheat Pancakes

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Surfer with Data

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Habit Wordmark Logo

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Habit Spoon Logo

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