In the press

Forbes Logo
May 7, 2018


A Good Habit For Serial Entrepreneurs, And Everyone Else, To Become Our Best Selves.

Los Angeles Times Logo
January 02, 2018

Los Angeles Times

Want a diet plan? All this start-up needs is your money, blood and DNA

Conscious Company Magazine Logo
May 1, 2017

Conscious Company Magazine

Why Conscious Leaders Must Take Care Of Their Bodies: Neil Grimmer Of Habit And Plum Organics

American Council on Science and Health Logo
April 7, 2017

American Council on Science and Health

Personalizing Nutrition - Automating The Science Of Metabolomics Part III.

New Hope Network Logo
April 6, 2017

New Hope Network

The personalized nutrition movement may have found its next disruptor in Habit.

Inc. Logo
October 27, 2017


Meet the Startup That's Disrupting Nutrion.

Fortune Logo
March 14, 2017


This Health Startup Plans to Challenge the Multibillion-Dollar Diet Industry.

Business Insider Logo
January 6, 2017

Business Insider

This Silicon Valley startup wants to fix your nutrition with DNA tests and personalized meals.

TechCrunch Logo
January 4, 2017


A post announcing the strategic partnership between Habit & Fitbit.

Brit + Co Logo
December 14, 2016

Brit + Co

This holiday-themed lifestyle article covers the Habit experience and highlights the benefit of reducing meal-prep stress.

mindbodygreen Logo
December 8, 2016


Habit named a leader in the #1 trend predicted by MBG for 2017: Nutrition Gets Personal

Fast Company Logo
October 25, 2016

Fast Company

Inside piece on Founder & CEO, Neil Grimmer, and the story of Habit by Fast Company writer Christina Farr.

The Ringer Logo
October 25, 2016

The Ringer

The Ringer interviews Founder & CEO, Neil Grimmer, with commentary on the tech industry and how Habit stands out.

Popular Science Logo
October 25, 2016

Popular Science

A thought-provoking story on the launch of the company with interviews from Founder & CEO, Neil Grimmer and Chief Health Officer, Dr. Alan Greene.

Press releases Personalized Nutrition logo
October 25, 2016

Habit, a new company at the intersection of nutrition and technology unveiled plans to launch a complete personalized nutrition solution.

Fitbit logo
January 4, 2017

Fitbit is the first wearable to integrate with Habit to help users achieve their health and wellness goals through personalized nutrition.

Media assets Nutrition Just Got Personal

Nutrition Just Got Personal

low res / high res Personalized Nutrition Food with Data 1

Habit Food with Data 1

low res / high res Personalized Nutrition  Food with Data 2

Habit Food with Data 2

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Chicken Malaysian

Chicken Malaysian

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Whole Wheat Pancakes

Whole Wheat Pancakes

low res / high res
Surfer with Data

Surfer with Data

low res / high res Personalized Nutrition Wordmark Logo

Habit Wordmark Logo

low res Personalized Nutrition Spoon Logo

Habit Spoon Logo

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