Habit at-home test kit and personalized results hero image

The best version
of you starts with
a Habit kit.


A great starting point to unlock your unique nutrition needs


  • At-home Nutrition Test kit
  • Learn about your DNA and metabolism, from how you handle macronutrients to select nutrition-related heart health markers
  • Personalized nutrition recommendations based on your test results


Jumpstart your path to a new you with Habit Core plus a 4-week guided healthy weight-loss program


  • Habit Core ($299 Value) PLUS a dedicated registered dietitian Habit Core + DNA ($199 value) PLUS a dedicated registered dietitian
  • Tailored evidence-based weight-loss program*
  • Live call and convenient text messaging support

Currently not available in NY, NJ, and RI. Habit is not available for sale outside of the United States

*Disclaimer: Habit does not guarantee weight loss results and results will vary. Weight loss with Habit is designed for no more than 1-2 pounds per week as part of a calorie-controlled diet and will depend on your individual goals. Habit takes a comprehensive approach to weight loss that includes biology-based nutrition recommendations, digital tools like food journaling, activity tracking with FitBit®, community support, digital meal plans and recipes, coaching from registered dietitians (through Habit Ally) and goal tracking.