The best version
of you starts with
a Habit kit.

Habit
Core

A great starting point to unlock your unique nutrition needs.

Includes:

  • At-home Nutrition Test kit
  • Learn about your DNA and metabolism, from how you handle macronutrients to select nutrition-related heart health markers
  • Personalized nutrition recommendations based on your test results
Habit
Ally

Best
Value

Jumpstart your path to a new you with Habit Core and a 4-week guided program.

Includes Habit Core ($299 Value) PLUS:

Includes Habit Core + DNA ($199 value) PLUS:

  • 4 weeks of digital guidance and tools to accelerate your adoption of new habits, including:
    • Expert nutrition support and motivation via text messaging
    • A clean eating nutrition plan designed to meet your wellness goals, including weight loss of ½ - 2lbs per week
    • Personalized eating strategies to fit your lifestyle and needs
    • Recipe and meal planning tips
    • Tracking tools to keep you focused

*Currently not available in NY, NJ, and RI. Habit is not available for sale outside of the United States.

Disclaimer: Habit does not guarantee weight loss results and results will vary. Weight loss with Habit is designed for no more than 0.5-2.0 lbs per week as part of a calorie controlled diet and will depend on your individual goals. Habit takes a comprehensive approach to achieving weight loss that includes biology-based nutrition recommendations, digital tools like food journaling, activity tracking with FitBit®, coaching from registered dietitians and goal tracking.