For a Limited Time

Up to $100 off

Take the guesswork out of eating right. For life.

Let's end the pseudo-science and fad-dieting. Learn how to eat for the one, unique you.

Discover personalized nutrition

Habit Core

starting at

$149

Get an at-home nutrition test that uses over 70 biomarkers to unlock personalized eating recommendations for your unique body.

Habit Ally

starting at

$299

Jumpstart your path to a new you with Habit Core plus a 4-week guided healthy weight-loss program tailored to you by a dedicated, registered dietitian*

Take the habit nutrition test

The convenient at-home Habit Nutrition Test Kit is a comprehensive nutrition test that looks at your DNA and your blood to determine how your body handles carbs, fat and protein. We also learn about your lifestyle and health goals.

Review your test results

Each area of your results has easy-to-understand explanations, from how you handle macros to insights into 60+ biomarkers, like those relating to heart health. You'll know right away where you're doing well and where you have opportunities to optimize your health with nutrition.

Get to know your nutrition plan

Our science-based recommendations take the guesswork out of eating so you can make confident food choices. We'll break down what your ideal meal looks like, highlight your hero foods and create personalized daily nutrient recommendations based on your biology, lifestyle and goals.

Success Stories

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Kim's Habit Testimonial

Kimberly D

"I've lost the weight I struggled with, I feel fitter and I'm getting the right fuel for my body every day."

Michelle's Habit Testimonial

Michelle H

"I've noticed that my clothes are looser on my body, I feel better. I noticed that I have more energy."

Mike's Habit Testimonial

Mike M

"I noticed immediate improvements in energy levels and even found myself sleeping better."

We look at the whole you, not just one part

We take a holistic approach so you can have truly actionable results. It starts with our comprehensive science-backed testing.

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Your dna is just the beginning

You are born with a unique genetic blueprint. Our partnered CLIA-certified lab analyzes those nutrition-related genetic markers. These markers lay the foundation for your results.

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Your blood unlocks more of your story

Our unique metabolic challenge gives key insights into how your body handles fats, carbs, and protein through a time sequenced set of tests.

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Your lifestyle & goals complete the picture

Your body metrics, lifestyle, dietary preferences, physical activity and goals complete the picture of you, and the results you want to achieve.

Habit connects the dots for Personalized Nutrition.

And then we connect all the dots

We look at the whole versus the sum of its parts. Why? Because you are complex, and so is nutrition. That's why we take a holistic approach. That's what makes us unique, and that's what we believe is true personalized nutrition.

Our Commitment

Habit is committed to bringing you the most up-to-date science-based recommendations. As the science evolves, so will your results and nutrition plan. We're committed to an ongoing relationship with you—so you always know how to feed the best version of you.

*Disclaimer: Habit does not guarantee weight loss results and results will vary. Weight loss with Habit is designed for no more than 1-2 pounds per week as part of a calorie-controlled diet and will depend on your individual goals. Habit takes a comprehensive approach to weight loss that includes biology-based nutrition recommendations, digital tools like food journaling, activity tracking with FitBit®, community support, digital meal plans and recipes, coaching from registered dietitians (through Habit Ally) and goal tracking.