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Which foods are perfect for you?

We’ll give you your body’s grocery list so you can take the guesswork out of eating.

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How efficiently do you metabolize foods?

Should your plate be carb-friendly, protein-centered, or fat-strong? It’s different for everyone. Find out what’s right for you.

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What’s the best way for you to lose weight?

Throw out the fad diet books. With a plan based on your unique biology and tailored to your weight-loss goal, you’ll finally know how you can lose weight.

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Do you have the caffeine or lactose sensitivity genes?

Find out if you have several nutrition-related genes, including ones that can affect your weight – and what to do about it.

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It's time to find what feeds you

When your unique biology meets just the right foods, something amazing happens – you thrive.

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Currently serving the SF Bay Area, but expanding rapidly. Stay in the know.
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PERSONALIZATION FROM TEST TO TABLE

Habit marries our passion for food with the science of you to bring you the world’s most complete personalized nutrition solution.

HOW IT WORKS

THE NUTRITION TEST KIT

Test your metabolism and nutrition needs from the comfort of your own home. With a little blood, sweat, and DNA, we can give you science-based recommendations.

YOUR NUTRITION BLUEPRINT

After you send in your samples, we provide you with a digital dashboard of your biological results and personalized nutrition tools and guidance.

NUTRITIONAL COACHING

Registered Dietitian Nutritionists and behavior change experts help you reach your goals with strategies and support tailored just for you.

PERSONALIZED FRESH MEALS

Our chefs craft delicious meals personalized to your unique biology. Order up a delivery plan that matches your needs and let us do the rest.

GET STARTED WITH THE HABIT CORE BUNDLE

THE NUTRITION TEST KIT
PERSONALIZED NUTRITION PLAN
PERSONALIZED BIOLOGY REPORT

THE HABIT CORE BUNDLE FOR $299

  • At-home test kit to understand how your body uniquely responds to food
  • Personalized nutrition plan and biology reports based on your test results
  • Availability currently limited to the SF Bay Area
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WE USE SCIENCE TO DISCOVER YOUR BEST WAY TO EAT

Your test results tell us about your metabolism and nutrition-related biology.

With your kit, from the comfort of your home, you’ll drink the Habit Challenge™ Shake and then take a few blood samples with a finger prick and a DNA sample with a cheek swab. We integrate your blood and gene results, along with self-reported body metrics and goals, to create a personalized nutrition plan for you.
You’ll get a recommendation for your best caloric breakdown of carbs, fats, and protein, and the types of carbs and fats you should eat. You’ll also get personal recommendations for key nutrients like vitamin C and omega-3s.



OUR SCIENCE IS BACKED BY YEARS OF RESEARCH

The relationship between each test result and metric we look at and each recommendation we provide is substantiated by significant scientific evidence, including clinical trials. Authoritative bodies, like the European Food Safety Authority and the American Heart Association, also recognize many of these relationships. We’re proud to partner with some of the most distinguished experts in the fields of nutrition and system biology.


HABIT IN THE MEDIA:

OUTSIDE THE BAY AREA?

We are going national soon! Secure your place in line.