Your body knows what it needs. Now you can too.

Get a personalized nutrition plan based on your self-reported lab test values.

Get a personalized nutrition plan based on your self-reported lab test values.


step 1

Answer a few questions about your health

Our evidence-based recommendations look at your cholesterol levels, activity level and personal wellness goal, to understand what your body needs.

Woman with orange juice and her Habit Personalized Nutrition Test Kit and Results

step 2

Get Your Results

Learn how your body handles carbs, fat, protein, and more. Know right away where you're doing well and where you have opportunities to optimize your health with nutrition.

Habit Personalized Nutrition results

step 3

See your
Nutrition Plan

It includes your ideal plate, daily food guide, top-ranked foods in each food group, and personalized recipes.

Habit Personalized Nutrition eating recommendations

Better Together

Habit integrates with Amazon Fresh* to make grocery shopping easier and with Fitbit® products to create a more complete picture of you.

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*In select areas

Shop for Recipe Ingredients*

*In select areas

Sync your activity &
get more insights

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*Disclaimer: Habit does not guarantee weight loss results and results will vary. Weight loss with Habit is designed for no more than 1-2 pounds per week as part of a calorie-controlled diet and will depend on your individual goals. Habit takes a comprehensive approach to weight loss that includes biology-based nutrition recommendations, digital tools like food journaling, activity tracking with FitBit®, community support, digital meal plans, recipes and goal tracking.